Some users have claimed to receive a pop-up in the Spotify app for some sort of music player or controller that goes in the car.
It looks like this
There is no clear answer about what this product is as some users apparently saw different variations of the ad, with one saying Amazon Alexa functionality while others report that Spotify was promoting 4G LTE connectivity so the device could work without a connection to your phone’s data.
On April 6, Spotify announced that it’ll be holding a “news announcement” on April 24 in New York City. We think that they will be announcing this device there plus the release of Spotify in other countries.