URL shorteners can be both useful and fun. Google’s take on the tech launched in 2009, and added a third-party API, the ability to create QR codes and the power to link right to iOS and Android apps.
Google is replacing its own service, goo.gl, with Firebase Dynamic Links (FDL) as of April 13th. You won’t be able to create new goo.gl short links after the 13th, but existing users can manage them via the goo.gl console for the next year. Google suggests creating FDLs from now on, or using other shortening services like Bitly and Ow.ly.